Outsourcing 101: Outsourcing Marketing In Your Company or Business

New year, new goals, and new campaigns equal plenty of new components in your day-to-day that need your attention. From planning a new offer, collection, or product down to the blog and social that will promote it, there are plenty of moving parts that all risk the possibility of falling through the cracks on top of your regularly scheduled work. How do you balance it all? You don't! Because this year may mean it's finally time to get some additional help by outsourcing your company’s work. 

When to Outsource

There are plenty of things to consider when deciding to outsource. One of the most important items- WHEN, we cover in more detail! Beginning of the year, beginning of a new quarter, or ASAP, you want to make sure your goals and timelines are planned down to the T so you can see the optimum time for when you'll need the extra heavy lifting. Deciding when to outsource also depends on some internal factors. Does your team currently have the bandwidth, resources, or communication processes in place to handle the workload ahead?

Lastly it's all about the money, honey! Budget is an equally important factor. When you have your timelines planned out, you should double-check to make sure your cash flow supports taking on outsourced personnel. That could mean re-prioritizing and flipping project timelines around to ensure help is guaranteed for when you will need it most!

What to Outsource

Remember when you were planning out the new goals and timelines? During this time, you should be identifying the tasks, admin and operational items needed to get it done. The areas we recommend sending to outsource? Marketing and administrative tasks. Blogs, social, digital strategy, admin assistance, photoshoots- we could go on and on. You can find a person or team to outsource ALL of these types of tasks to if your team doesn't already handle it. Luckily, Content Creative also handles all of these areas and more. 

Set the Expectations

You figured out the when and the what, now you have the right person or team to help you do the heavy lifting. It's important that you set the expectations. The last thing you want with your outsourced team is to waste time and efficiency. Make sure your outsourced team is heard, communicate well, give them all the materials, processes, and login information they need to complete their tasks. Set them up for success so your team can be set up for success!

Grow 

Now sit back and have your outsourced team run wild while you and your team focus on the internal projects! You'll be happy you did. Now you have an extension to your team that you trust and can grow with. Outsourcing doesn't have to mean one-time help, think about having that team grow with you! Most of the time, your extra helpers can increase hours and workload. Take advantage of it. 

Sold on finding the perfect people to outsource your projects and tasks to? Consider Content Creative! We have a combined experience that totals to more than 30 years of experience in the marketing space. That means we can help with all of your tasks from administrative to PR to graphic design. We can do it all! Contact us to see what we can cook up for you.