Top 5 Ways To Repurpose Your Business Content

If there is anything the team at Content Creative understands, it’s that you’re a busy person. Being a boss, managing your team and creating new products can leave writing inspiring content on the back burner.

That’s why we always recommend cooking up new content by using old recipes. By recipes, we mean older content that performed well either on your website or social media. This way, you are using content that you know performs well with your audience and saving time writing to focus on other important day-to-day tasks. There are plenty of ways to repurpose content, but here are our top 5 favorite ways to repurpose old content for new uses:

Video-ify

We’ll start it off with the simplest way to repurpose an old blog or social post- make it a video! It’s all the rage these days and for good reason- your audience wants to see YOU. Anyway for your audience to connect and relate to you, the better. Plus, you know who loves video content? YouTube.

And you know who loves YouTube? Google. By creating video content for your blogs and social posts you’re creating more opportunities to boost your SEO including engagement. So don’t be afraid, find your good lighting and hit the record button. Your social followers and site visitors will be happy to hear your expertise first hand.

Blog About It

If you’re posting frequently on social, chances are you have themed days to help plan your content. Take those theme days to create a blog post from the content you already posted! For example: If you offer tips every week, you can create a blog post centered around 5 of your top tips. Group your tips by topic- That way you can keep writing blogs offering more tips! Copy, paste, and post. The easiest of repurposing recipes!

Get Graphic

Give your old content a new look by creating all-new graphics! You can cook up a new way to display useful information in your blog, perhaps use your new brand colors and make your old content feel special again for your audience.

Don’t stop at Instagram and Facebook graphics either, make it a multi-post where each bit of info has its own slide graphic, create Pinterest graphics, and most importantly, Story graphics! Make them animated or throw a gif on them, just as long as you love your recipe in the end. 

Hit The Refresh Button

Take a look at your past blogs from ages ago! Which ones performed the best? Choose 3 and revamp them. Use new keywords, add a couple of paragraphs of new content or switch up the title. That way you’re keeping the content that made the blog perform well, but you’re giving it a new and updated voice to it.

Make It Newsworthy

One of the most efficient ways to repurpose old content is to use it in a newsletter! Almost always, each newsletter has a theme and a writer’s note introducing the reader to the author’s mind and most importantly, expertise. Using old content from a blog or social posts is one of our top ways to slim down writing time when it comes to newsletters and gives your best content another way to get more eyes on it. 

What’s your perfect repurposing recipe? Try all 5 to see which fits best for your content strategy! Or contact the team at Content Creative. We’ll give you personalized strategies and execute writing the content for your brand.