Fractional CMO and B2B Marketing Strategy

Whether you need a marketing leader or a strategic partner for the one you have, I turn siloed marketing, sales, and content into one system built for growth.

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Lead your marketing

No marketing leader, or need one at a senior level? As your fractional CMO, I set the strategy, lead the team, and connect marketing to sales and business goals.

Fractional CMO services

Partner with your marketing leader

Already have a CMO or VP of Marketing? I work alongside them on the strategy, messaging, content, and ABM work that needs senior focus their team doesn't have time for.

Strategic support services

Most B2B marketing doesn't fail from lack of effort. It fails in the gaps.

Marketing builds campaigns. Sales tells a different story. Content gets produced without a plan for where it goes or what it should move. Every team is busy, and none of it adds up.

The fix isn't more output. It's a system where strategy, messaging, content, and sales work from the same plan.

One strategy. Every team working from it.

Whether I'm leading your marketing or supporting the leader who does, I build the system your business runs on:

  • Strategy and messagingthat gives every team the same story
  • Content and thought leadershipplanned around the buyer journey, not the calendar
  • ABM and demand generationfocused on the accounts that matter
  • Sales enablementso sales uses what marketing builds
  • Measurementtied to pipeline and business goals, not activity
Explore services

How we work together

  1. Discover

    Every engagement starts with a deep dive. I talk with your leadership, sales, and marketing teams, review what you already have, and learn how your buyers decide. Nothing gets recommended until I understand the business.

  2. Diagnose

    I pull what I've learned into a clear picture of what's working, what's disconnected, and where the gaps are costing you.

  3. Build

    We set the strategy, messaging, and operating plan your teams will execute against.

  4. Lead or support

    As your fractional CMO, I lead execution and measure results. As a partner to your marketing leader, I equip them and their team to run the plan.

Built for organizations with complex sales and real stakes

I work with B2B and mission-driven organizations where buying committees are large, decisions take time, and the story needs to be told well.

  • Technology & SaaS
  • Cybersecurity & Identity
  • Healthcare
  • Higher Education
  • Manufacturing & Industrial
  • Foodservice & Commercial Equipment
  • Construction
  • Professional Services
  • Senior Living & Care
  • Behavioral Health
  • Economic & Community Development
  • Workforce Development

Trusted by B2B teams

Logos of B2B organizations Content Creative has worked with

Where is your marketing siloed?

Take the free Sales and Marketing Alignment Assessment. Rate 15 statements and see where your goals, messaging, content, handoff, and measurement are connected and where they aren't.

Take the assessment

Training for teams and individuals

Not ready for a full engagement? My B2B marketing workshops give teams and individual marketers practical frameworks they can use right away.

Join the workshop waitlist

Questions

What does a fractional CMO do?

A fractional CMO leads your marketing strategy and team part-time, at a senior level, without the cost of a full-time executive. I set direction, connect marketing to sales and business goals, and guide execution.

Do you work with companies that already have a CMO?

Yes. Many of my engagements are with CMOs and VPs of Marketing who need a senior strategic partner. I take on the strategy, messaging, content, and ABM work their team doesn't have the time or capacity to lead.

How is this different from hiring an agency?

Agencies produce assets. I build and lead the system those assets fit into. Strategy, messaging, and priorities come first, so execution, whether by your team or your vendors, is focused and measurable.

What happens during discovery?

I interview your leadership, sales, and marketing teams, review your existing materials and data, and learn how your buyers make decisions. I share what I find before recommending anything, so the strategy is built on how your business actually works.

Do you only do strategy, or do you help with execution?

Both. I build the plan, then lead or support execution alongside your team, vendors, or agencies. Strategy that never reaches execution doesn't help anyone.

How long does an engagement last?

It depends on the work. Fractional CMO engagements are ongoing partnerships. Strategic projects, like a messaging framework or an ABM program, have a defined scope and timeline. We'll find the right structure on a discovery call.

How do you measure success?

We agree on what success means during discovery, tied to your business goals, not marketing activity. That usually means measures like pipeline, revenue influence, and how well sales uses what marketing builds.

What industries do you work with?

I work with B2B and mission-driven organizations with complex sales and buying committees, including technology, cybersecurity, healthcare, higher education, manufacturing, foodservice, construction, professional services, senior living, behavioral health, economic development, and workforce development.

Where are you based?

Content Creative is based in Indiana and works with clients across the United States, both remotely and on-site.

Do you offer training without a full engagement?

Yes. My workshops and training serve teams and individual marketers who want practical B2B marketing frameworks.

Let's find where your marketing is breaking down.

A discovery call is a conversation about your business, your goals, and whether we're a good fit.

Book a discovery call