Websites have become the face of your company and a great way for existing and potential customers to learn more about you, access resources, answer questions or reach out to you for more information. At the core of your website, content is king but not just any content will do. Whether you’re planning to launch a new website or audit an existing one, having a few key pieces of content in place will help your website perform better in order to increase traffic, on-site time, and convert your visitors.

You work hard to develop great content for your business but sometimes the hardest part is thinking of new ideas. We’re here to tell you that you don’t always have to start from scratch. Sometimes the best content is the stuff that you’ve already created, you just need to update it!