How Repurpose Content For Email
The best part of creating a piece of content are the ways you can keep repurposing that piece over time. Think about it, once you create three months’ worth of content, the information in each piece essentially stays the same when it comes to brand awareness, product information, and services.
You can then simply take those pieces of content and flip it into something new... like emails! Let us show you how to take existing content and repurpose them into high-converting emails. First, let’s go over ways to repurpose the following pieces of content into emails.
Blogs
Uses:
Parse the blog into newsletter content
Resize the blog header graphic for an email header
List the most recently published blogs or reintroduce older blog posts
Video
Uses:
Use the video to showcase a product or service in an email
Plug in your video channel, reels or tik tok in an email
Grab high engaging social videos to feature in emails
Social Posts
Uses:
Use high engaging feed post captions to write email body content for you
Repurpose social graphics for email
Screenshot happy customer DMs
Testimonials
Uses
Use testimonials everywhere! Especially in emails promoting your products and services
Do case studies that go along with a product email about customer transformation
Video testimonials also should be used for emails
Now, let’s talk about the kinds of emails you can utilize for your business.
Newsletters- This is your place to get creative and create brand awareness through the goings-on behind the scenes of the business. These are typically sent weekly or monthly and can include multiple kinds of content.
Content to Repurpose: Videos that you featured on social, company updates that you shared in other ways, behind-the-scenes images you caught, or employee wins that happened behind the scenes.
Sales Emails- These are your promo emails! This is purely addressing your audience’s problem, solving it, and presenting the solution (aka your product or service) for purchase.
Content to Repurpose: Testimonials, videos, and graphics are best to repurpose for these kinds of emails to reinforce your expertise to your audience’s problem.
Blog Roundup- A blog round-up is pretty self-explanatory as a place to list all the blogs that went out that month that leads to a call to action to your brand’s product or service.
Content to Repurpose: Plug into your social with your highest engaging post as featured content and sharing a couple of graphics from your blogs that are resized for email.
Are you getting the most mileage out of your content? If you’ve been creating content and not repurposing, take this as your sign to start today by repurposing your content for your emails.
Content Creative provides a place for clients to receive a quality experience with one full-service team to help execute a marketing strategy in alignment with your brand and message. We understand as a business or marketing team sometimes you don’t have all of the resources that you need to create a successful content program. Want a helping hand creating your content strategy? Reach out to us here.
