When It's Time To Outsource: Why You Should Make Outsourcing Part of Your 2021 Marketing Strategy

2021 is approaching which means a new year, new goals, and a new strategy for your team. By the time you’re reading this, it may already be here and you’re well on your way to executing those projects! While you may already have your strategy in place for the year one of the things you may not have considered was outsourcing some of that work. Typically a new strategy means an increased workload. If you haven’t tasked out each of the projects it may be a good time to do so. There are a variety of reasons as to why you might want to or need to outsource your team’s work.

Your Team Has Reached Their Max Bandwidth

There are only so many hours in the day which means only so much work can be done by each person on your team. You’ve assessed your workload and realize that your team is at capacity and you can’t get your boss to approve adding another employee. Time, resources, space, and benefits come with an employee and your boss can’t justify it. That leaves you still needing assistance. Outsourcing extra tasks, projects, or extra efforts to a content or marketing agency is a great solution! Outsourcing can be short, or long, term solution without all of the HR and overhead of hiring while still providing your team the additional bandwidth you need to get the job done.

Your Team Lacks Necessary Resources

Part of your 2021 plan is more content and creative assets but that leaves you with a problem; you’re a creative team without a creative team. You need All. The. Content. Photoshoots, blogs, written content, graphics, and designs are just the beginning of your needs yet no one on your team is a graphic designer, photographer, or writer. This is where outsourcing comes in. The right creative or marketing agency will not only be able to provide your team with all of those creative assets from one place but also be able to collaborate with your internal team, manage timelines, projects, and most importantly communications between all parties.

You and Your Team Need More Communication/Project Management

The final point in the last point brings us here- the need for increased communication and project management. Agency is able to look from the outside and has a 360-degree view of what’s going on in order to better facilitate organization, communication, and project management between teams and departments both internal and external. Allows you to stay focused on your own tasks and not manage communications.

You and Your Team Have An Upcoming Short-Term Project

Outsourcing doesn’t have to be forever, consider it as a perfect summer fling. Have a short-term project or need? Great! The right team will be able to come in, fill in the gaps and blanks, and help your team efficiently execute that project while sticking to the proposed timelines saving you time and making you money.

Sold on finding the perfect people to outsource your projects and tasks to? Consider Content Creative! We have a combined experience that totals more than 30 years of experience in the marketing space. That means we can help with all of your tasks from administrative to PR to graphic design. We can do it all! Contact us to see what we can cook up for you.