Without strategy, it’s impossible for a company to keep their vision alive and to hit their targets.
Strategy is the foundation for all business practices and the glue that holds your marketing together. Strategic planning clearly defines where your brand is going and how you will work to get to your destination.
At Content Creative, we provide a number of solutions for startups and established businesses that are methodical, customized, and effective.
We believe that innovative creativity is the piece that will set your strategy apart from the rest. We integrate creative thinking into all of our frameworks to ensure your approach is unique and engaging to your target market. No matter your needs, we activate your company’s goals, align your team with your mission, and craft tactical initiatives to communicate clearly to your ideal customer.
Campaign Strategy
A successful product or service launch results from a powerful, thoughtful campaign strategy. Multiple digital channels are activated in order to reach your launch goals. These channels can include email, video, social media, paid advertising and even radio, television, in-person events, or billboards.. We begin with discovery, research, and planning then move on to implementation and execution to ensure we’re properly educated and prepared for the launch. This planning will allow us to craft consistent, targeted, and effective messaging for your ideal customer. We recommend kicking off at least 2 months prior to launch for all campaigns.
Go-to-Market Strategy
Go-to-market (GTM) strategies define how a business can activate customer interest and convince them to buy their new product(s) or service(s). A GTM strategy includes detailed target market profiles, a thorough marketing plan, plus a concrete sales and distribution strategy. We understand that each product and target market is unique, so the GTM strategy should reflect the specific problem that product or business is solving for. The ultimate goal, at the completion of a GTM strategy, is to mitigate all inherent risk that might arise during a new product or business launch.
Content Audit and Strategy
It might be time for a refresh. Conducting consistent audits of your content is important to ensure information is still accurate and aligned with your company’s offerings and mission. In completing a content audit and strategy, we analyze and assess all content on your website and coordinate content materials to reveal weaknesses in your content and adapt a new plan to complement your current marketing goals. Content audits allow you to understand how your brand’s content is performing. These findings help us to make informed decisions about crafting future content.
Market Audit and Strategy
A Marketing audit and strategy consists of a structured analysis of a businesses internal and external marketing environment. The process first includes an investigation of your organization’s goals, objectives, brand messaging, target customer demographics, problems, and areas of opportunity. We then move on to crafting a plan for achieving your goals and optimizing areas of your marketing strategy. Overall, we will clearly define how your company will grow by converting and retaining new customers. Your marketing team will be included in the planning process, so they can be empowered to understand and achieve the business goals that their team can solve.
Brand Positioning
What do you want your brand to be to your consumers? Proper brand positioning will allow your company to own a unique area in the mind of your target customer. Brand positioning is for startups or companies looking to reposition themselves to increase brand awareness, communicate value, and justify pricing. Our team will work closely with you to research your competitors and your industry to craft a plan that allows you to differentiate yourself from others in your market.
Competitive Analysis
A competitive analysis involves a deep-dive into at least five major competitors to gather information on their products, services, sales structure, and marketing tactics. The purpose of conducting this analysis is to build a plan to capture greater market share and to strengthen your brand through optimized business strategies. Companies launching new offerings or growing brands would all benefit from analyzing competitor behavior so they may learn how they can attract more customer attention.