Lack of clarity in your businesses’ marketing collateral and content can lead to insufficient brand credibility, a need for messaging refinement, and missed opportunity in meeting sales goals.
Effective content starts with a strategic approach of understanding who your customer is and what kind of content will enable them to convert.
Our content creation services are structured with your end goal in mind. We take an intentional approach to build a content strategy that supports your marketing and sales teams. With the right marketing collateral, blog content, sales presentations, and branding, your team will be equipped to properly educate your consumers, effectively communicate brand value, and drive conversions.
Sales Enablement Content
Create content that helps support sales efforts to convert warm leads into conversions. Your team or sales team can create content to address product- or service-related concerns, and answer commonly asked questions. Consumers have a lot of choices to consider when making a purchase, so the values and benefits of your brand must be clearly communicated. Sales enablement content can include case studies, white papers, explainer videos, sales presentations, leave behinds, sell sheets, and even email templates. All of which are used to move prospective customers through your sales funnel.
Marketing Collateral
Communicate your brand message and support your sales process with digital or printed marketing collateral. We help you leverage this content to attract new leads, communicate new company initiatives, and deepen brand loyalty. Your marketing collateral can be used as an extension of sales enablement content to further drive your consumers to conversion, and maintain connection with new customers.
Blog Content
Consistent blog posting can be used for any B2B business to deepen the foundation of content marketing efforts and allow a brand to be found through searching for relevant topics online (SEO). Blogs are long-form content pieces that can address top of funnel through bottom of funnel topics to create a base for future content and marketing efforts. They create a bank of helpful consumer content to pull from and repurpose for social media, podcast episodes, customer conversations, and website pages.
Content Marketing
Take a strategic approach to developing copy and creative that attracts and retains customers by launching your content marketing initiatives. Content marketing involves sharing valuable, relevant content, without overly pitching to consumers. As you develop videos, articles, or social media content, you’re putting your customers’ problems at the forefront and as a result, positioning your brand as the authority on the solution. This alternative approach to marketing results in profit-driving content and heightened customer loyalty.
Branding
We help you bring your brand to life visually through digital design or creative direction. Services include brand ideation, logo design, brand kit creation, and messaging refinement. We work through an in-depth research process of discovery and research to build a brand that reflects your unique message, speaks to your customers’ needs clearly and creatively, and establishes lasting impact with your audience.
Sales and Products Presentations
Effective sales and product presentations infuse a combination of clear brand messaging, impactful storytelling, and powerful conversion language. We work with you to create pitch decks, internal and external business presentations, and product and sales demonstrations that are engaging and objective focused. Effective presentations increase your brand’s credibility, answer important listener questions, and build trust between your business and the audience.
Digital Content
For B2B businesses, digital content is what differentiates your brand and educates your customer during the research process. Digital content helps you to share your message, communicate brand value, and generate leads. Examples of online content for B2B brands include virtual webinars, email sign-up lead magnets, checklists, vlogs, podcasts, and Ebooks. We recommend digital content solutions to you based on an analysis of your brand’s current presence and what content will help you to reach your audience more effectively.