Why Content Strategy Is Important
Why Content Strategy Is Important
Your company has posted on social media, published blogs, and created videos. You can whip out content easily with ideas on how to get your brand out in front of your audience. But the question is, do you have a content strategy? You can post content every day but without a content strategy, you’re driving to a new destination without a map. Just like marketing, with content, you have to have a strategy in place to help drive home the results. Here are five reasons why we recommend having a content strategy in place.
Track Progress In Your Content Strategy
You want to make sure you have goals in place that you are working to reach with your content. Otherwise, your content is going out into the world without purpose which means wasted dollars from lack of results! You don’t want that, right? A content strategy will not only keep your goals top of mind but will track your progress and results so you know where to consistently improve and adjust your efforts.
Identify New Opportunities In Your Content Strategy
With a content strategy in hand, you can spot where the holes are in your content marketing. This will allow you to fill them with new content ideas and platforms to start experimenting with to help reach your audience in new ways. Without a plan, you can’t see your blind spots and those golden opportunities of targeting your audience in fresh new ways.
Spend Wisely
A content strategy helps document where the budget will be going. Reporting will be that much easier because you can instantly see what areas are not working based on performance and spend. You can then shift your budget to piece(s) of content or other efforts that you know are doing well! For instance, you try pushing your blog via email but it doesn't perform the way you expected. Next month, try promoting the blogs via Instagram story ads by adding some of the email budget to Instagram ads. Your content strategy is a map so don’t be afraid to take detours or change direction. It’ll help you cut costs and spend wisely.
Optimize Your Marketing Team
A content strategy can help you plan content with your team and identify areas where your team may lack bandwidth or capabilities and need to outsource. You can plan months out in advance to experiment with all the ideas that promote your company but also engage and attract your customers. By having that plan in place, you’re ensuring that all pieces of content that are created have a place to shine. Plus, it gives your team or agency partners a goal to produce the best content on time since they know exactly what you are looking for in the content strategy. This saves you time as well since there won’t be a need to over-explain. It saves your team’s energy to create instead of the back and forth getting clarity and direction.
Brand Consistency
With the roadmap that a content strategy provides, a team creating great pieces of content and getting them scheduled according to the strategy builds consistency. Not only operationally, but for your target audience. They will see you’re serious about wanting to connect with them via posting your content consistently. This helps put your brand at top of mind and literally at the top of their feeds.
If you’ve been creating content for an extended period of time with no direction and are thinking about creating a content strategy for future efforts, take this as your sign. You also may want to go ahead and do a content audit first so that you can review past content, performance, layout, and assess your overall content library to better understand how to organize, plan, and create moving forward with your new content strategy.
Content Creative provides a place for clients to receive a quality experience with one full-service team to help execute a marketing strategy in alignment with their brand and message. We understand as a business or marketing team sometimes you don’t have all of the resources that you need to create a successful content program. Want a helping hand creating your content strategy? Reach out to us here.
